What are they thinking?!

Oh my gosh you guys.  This is the second post in 2 days.  I'm going nuts on the blogging.  I promise it won't happen again.

I just had to share this.  Well that's not the real reason why I'm here but it's funny regardless.  I've been a fan of the Old Spice Guy from the start and was laughing like crazy when I saw that video.

No, the real reason why I'm here is because Gap have changed their logo!!  Why?  For no reason at all.  Well, supposedly their sales were falling, but what is a new logo going to change?  If anyone has shopped at Gap 10 years ago compared to now, they'll see that their clothes have changed quite a bit.  I can rarely find anything that I like there anymore.  The only reason I go there now is because I can't find jeans I like in the UK.  I almost never find anything else there that I deem fashionable.  It's all boring. Blah. Not worthy of my wardrobe.

Anyway, the big hooplah.  Here is the new logo:

Can you see why this is a big deal?  It's awful! It's been torn apart by everyone.  Called MS clipart, cheap, generic.  Personally, I agree with a commenter on one of the articles I read who said that it looks like they made it in Easy Logo Creator.  It looks like it belongs on a cheap business card.  It's ridiculous.

I visited the Gap website and it just doesn't have the same feel with the new logo.  It doesn't fit with the rest of the other logos.  Oddly enough, they haven't expanded the change to the UK website, but I imagine it's coming soon.

Here's a comparison of the old and the new logos.  What do you think of the new logo?